Ok, they don’t call it that, but the folks at AMEX Open Forum have posted an excellent set of short video interview clips about web 2.0 for small business, with Sean Parker of Facebook,Â Jimmy Wales ofÂ Wikipedia, hosted by Seth Godin, marketing blogger.
I’m often involved in helping traditional businesses grapple with the impact and opportunities associated with the emergence of social networking, blogging, and web 2.0. Â They are usually frustrated and concerned about how the conversation and image of their company has escaped their control in today’s google keyword era.
Instead of a problem, this really is an opportunity. Â By having real people express real opinions, the social nature of the internet provides one of the best platforms for marketing that there can be. Â But, it takes some knowledge and experience to know the right way to engage. Â These videos are a nice little layman accessible resource providing a general introduction.
In fact, the more I poke around the Open Forum site this morning, the more I like what they have done.Â Â Bravo.