With all of the attention on internet video these days, it’s easy to overlook some the quieter ways that people are using the net and video to revolutionize business.
My brother is a real estate agent with Esco in Nova Scotia. He makes heavy use of internet video as a tool in the sales of homes. If people list with him, he will prepare a professional video of the property that will be linked from the listing. He also offers prospective (qualified) buyers the service of making a video of property in which they are interested. This is very useful, say, if you are considering vacation property and want to get a sense of places before deciding which to visit in person on a buying trip.
The real estate business, with its MLS system and pyramid-like schemes of national agencies, franchisee owners, all the way down to entry level brokers who are putting in their dues in hopes of one day advancing, is an example of a controlled business that is likely to be shaken up by the ability of everyone to have an equal voice on the internet. Those that move fast with new technologies will survive.
And, if you are interested in some real estate in beautiful Nova Scotia, please consider giving my brother a call 902.209.6745!
Technorati Tags: real estate video, video on the net, Mike Smith, Esco Realty, Esco, Nova Scotia Real Estate Agent
Though this is not entirely a new concept it is a powerful marketing idea that every realtor would like to try. Buyers will get to see prospects without having to leave their homes or travel far.
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