Joi Ito invited Jurace, my level 27 human priest, into the We Know guild on Eitirigg in World of Warcraft, and I just was inducted in 15 minutes ago. It looks to be a great casual guild, which is what I need since I can’t put in serious hours with all the other things in my life. I also love that it has a great diversity of backgrounds, with digerati like Joi, Akma and others who I haven’t met (hi decafbad), but also college students, coast guard sailors, construction workers, etc.
What binds the guild is the ingame play, but there’s also quite a bit of non game related dialog, socialization, discussion, etc. The guild makes good use of wikis, forums, blogs, rss, and associated technologies, and from a quick scan of this the average We Know member seems conversant with these tools (at say the level of a regular Valley person), so the end result could be considered a case study in building a geographic and socially diverse community around a common interest with web 2.0 tools. Maybe I’ll return to that idea later with some observations (and if the guild leaders are cool with it)
I love that the guild is active, I had 15 welcomes within a minute of being added by Joi. It’s nice to belong guys, I look forward to getting to know you!
Hi there, yourself.
Hope to see you in the game!
[...] A while ago, we told you about Socialtext’s plans to run a real-life press conference inside the virtual world of Azeroth (Goldshire, to be specific). The conference went down two Fridays ago on December 1st in Eitrigg (a lot of Socialtext’s employees are members of Joi ito’s We Know, the guild famous for bringing corporate networking into WoW), and now here’s a story resulting from the conference. Unfortunately, the story reads pretty dry (and mentions Second Life more than WoW– apparently they’re the leader for corporate schmoozing and marketing inside virtual worlds), but fortunately, writer David Ho included a much less formal (and more interesting) writeup of what it was like to talk to a corporate rep playing a Pally wielding an Obsidian Edged Blade (does the CEO of Socialtext play a DPS-adin??). [...]